As the first psychology faculty in Indonesia, the Faculty of Psychology at Padjadjaran University has been a pioneer in shaping the nation’s psychological studies for over 60 years. With a vision to become Indonesia’s leading internationally recognized institution in the field, the faculty required a branding transformation that reflects its prestige, history, and forward-thinking approach.
To support this mission, we worked closely with the faculty to develop a comprehensive visual identity branding strategy. We ensured that every aspect of their identity aligns with their academic excellence and commitment to societal well-being.