The BMW Avenue

The Avenue Rebranding
Scope of Work:
Graphic Design

Spent years in the country where BMW originally born, the founders of The Avenue aim to introduce the values behind the historic BMW brands —more than just about the cars— to the local community.

Through detailed curation processes each car listed in the showroom is a masterpiece of its own. The house provides various services to ensure your BMW meet the perfect condition, added with bespoke modification for the cars to be ready to meet their new owners.

The Avenue House of BMW brand is not prioritising the community less than maintaining the quality of the cars; this become an enjoyable crossroad between function and lifestyle. The visual strategy proposed simple logos, without complex graphics to let the products shine, letting each part of the community a place where they belong and praise with pride through well-crafted merchandises.