Earth & Veritas Brand Development

Earth & Veritas
Scope of Work:
Graphic Design

Earth & Veritas is a local women’s clothing brand from Bandung, Indonesia with a worldwide selling target. The fashion style is casual with neutral colors that are suitable for all skin tones and can be used on all occasions, the models are also suitable for all ages. Besides that, Earth & Veritas also pays great attention to the materials it uses, resulting in very comfortable clothing that can increase flexibility in daily activities. All the clothes are provided in all sizes so they can be worn by any body size without exception.

All the features in Earth & Veritas clothes are designed as a form of vision that they want to realize through the brand, which is to empower women without exception to be confident in whatever they wear. Look optimally every day without worrying about trends and sizes, or sacrificing comfort. This has also campaigned through their hashtag #envyrealpeople. For Earth & Veritas, we work on the entire branding process, from building the strategy, designing the identity system, to working on the implementation, both to products, social media, to the website.