Designing Brand Identity – 5th Edition: The books, the author, and why we love them!

Posted on Editorial, Feature Story2 min read

The fifth edition of Designing Brand Identity by Alina Wheeler has been one of the most helpful resources that we use at Hubton. With the provided tools and best practices from real-life cases, the methods in the book help us hone our expertise to update and evaluate our own best practices.

From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. The previous versions of this book have been published in Chinese, Portuguese, Polish, Korean, Vietnamese, and Russian. Many people around the world find the book to be useful. This includes those who want to learn about the process of brand building and create brand strategies.

What we think about the book

One of our most favorite elements of the book is the features of actual branding processes carried out by real studios. In addition, we feel connected and involved in the process of how a certain method or thinking process is built. The fact that the book’s regular updates until its fifth edition proves how people find it reliable–including us!

The author, Alina Wheeler, has the ultimate goal of demystifying branding and encompassing big picture concepts with the step-by-step process branding. She wrote the book upon an extensive collaboration with experts around the world to eventually boil everything down into an essential resource. Her mantra is: “Who are you? Who needs to know? How will they find out? Why should they care?”

Getting in touch

Recently, Wheeler features our Design Strategist, Andini Endah Pratiwi, on her Instagram post upon expressing our love for her work. It was an honor to be in touch with the author, especially as an active player in the emerging design industry in Asia.

The demands in the design industry are increasing and more entrepreneurs are born every day. If you are a brand designer or business owner, Designing Brand Identity is an excellent resource to learn and ignite your passion for brand processes and its many interesting aspects. It provides an abundance of inspiring quotes from designers and practitioners. Therefore, anyone who aspires to build a brand or help others do so will surely benefit from it.

Check out this book on their website to learn more and follow Alina Wheeler here. Please note that there are no affiliate links and this is not a sponsored post. We just want to spread the words because we love to support the growth of brand designers network (and friendships!). We also believe strongly in its impact on the global economy.


Have you read this book? Which part is your favorite? Ours is the ‘Sesame Street’ part! We find it awesome how our friendly characters from Sesame Street are still alive in our hearts after more than 50 years now. How can they do that? We’ll cover this really soon, so please stay tuned!

Posted on Editorial, Feature Story2 min read
Robi Dafit
Written by
Robi Dafit
Business Development Officer

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like